utopia 365 | UK (iOS) iPhone and iPad Development | Ruby on Rails Development

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Some of our Clients - WWF, Second Shootr, Twisted Records, Impatex, Osmotech UK, ThaiCats, CampingF1, Thomson Software Solutions

utopia 365 Services

iPhone Development Website Design & Development Design Software Development
Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Having a nice, functional and pretty website is often the only thought but what about letting people know you exist on the internet? With over 3.5 billion web-pages all gunning to be 'seen' it is important to ensure that you can reach your target audience.

Getting 'seen' is not rocket science and it's far from an exact science. It takes time and patience working with your website and the search engines to ensure you get listed in the right spot.

SEO is the art of optimising your website so that it will get found by the search engines (robots and spiders), using target phrases and keywords associated with your brand, products and services.

It's useful when performing SEO to have a good knowledge of:

Website development and design
Search engines
Keyword research and analysis
Keyword competition research
Link building analysis

Typically SEO works to improve your 'organic' listing in a search engine. That is, when a potential visitor enters a keyword or phrase relating to your site, you get listed in the search results.

Another opportunity to ensure you get listed is by using Pay per click (PPC) which is a form of paid online advertising. Using PPC has advantages some of which are:

Targeted - Customers looking for your services using keywords or phrases see your advert so you get the most from your budget
Trackable - Campaigns are tracked allowing you to continually make the most from your money and see what trends occur with your marketing campaign
Easy Start - Whilst normal SEO for organic listings takes time (weeks and months), PPC advertising can be set-up and made live in a couple of days so you'll instantly see results
Control - unlike organic listings, PPC costs money. You can however set budgets, view reports and maximise your Return on Investment (ROI)

Other areas that we think sit naturally within SEO and PPC are the use of social sites, blogs and micro-blogging such as Twitter.

utopia 365 offer SEO and PPC management services, from a one-off PAYG type approach to a monthly fixed contract where we work for you behind the scenes raising the profile of you and your brand.

About utopia 365

We are a small, dedicated, development, design and technology company based near Southampton in Hampshire on the south coast of England. We work with some wonderful clients.

We offer years of industry experience and operate within a highly professional, very open, easy going and friendly environment.

We provide agile development and design solutions for iOS, iPhone, iPad, web, print, Mac OS X and Windows, amongst other things.

We also write and produce our own products, including; Email Marketing (minus the muddle), iPhone Games and Apps, Website Content Management Services (CMS) and a URL shortening and redirection service.

More about our work is available in our Portfolio section, or take a sneaky peek at some things we are working on now.

Services

iPhone Development

iPad Development

Website Design and Development

Search Engine Optimisation (SEO) & PPC

Software Development

Products

usherto
Email Marketing and Campaign Management

associateMe
Content Management

Talee Talee
iPhone Games and Apps

U2W3
URL shortening and redirecting

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utopia 365 in the Community Company information

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utopia 365, "I'm evolving in utopia", "I evolved in utopia", associateMe, usherto, U2W3 and Talee Talee are trademarks or registered trademarks of UTOPIA 365 LLP. in the UK and other countries.

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All other trademarks are the property of their respective owners.

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